Task 1 Read for Useful Information
Pre-reading Activity 1 Listen and Read Aloud
（略）
Pre-reading Activity 2 Express Yourself
☛ This section aims at introducing some topics for students to express themselves.Sentences like the following may be used。
◆ The *** is characterized by its high quality, compact size, energy saving and is also easy to learn and easy to operate.
◆ This model of *** is efficient and durable, economical and practical for college students.
◆ This kind of *** can be folded in half and handy to carry around
◆ These *** are easy to maintain because of their simple structure.
◆ The laptop are of superb quality as well as enjoy great fame both at home and abroad.
Reading Activity 1 Read and Try to Understand
Passage 1
Language points
Para.1
1. launch
1) vt. to make a new product, book etc available for sale for the first time 推出（新产品）；上市
e.g. The company hopes to launch the new drug by next October.
公司希望明年十月可以推出新药。
A new game will be launched on Christmas Day. 一款新的游戏即将在圣诞节推出。
2)vt. to send a weapon or spacecraft into the sky or into space发射
e.g. to launch a communication satellite 发射通信卫星
to launch a missile / rocket 发射导弹/火箭
2. flavoured adj. having the type of flavoured mentioned ……风味的；有……味道的
e.g. Which one do you want? —Chocolate-flavoured or vanilla-flavoured?
你想要哪一个？—巧克力味还是香草味？
It is appetizing to grill tea- flavoured chicken legs. 烧烤茶风味的鸡腿令人垂涎。
Para. 2
3. begin with 以……开始；开始于
e.g. Romance and friendships begin with small talk. 爱情和友谊都始于闲聊。
The memories about home begin with an old tale, which is warm and fortunate.
关于家的记忆，开始于一个遥远的童话，温暖而幸福。
4. background n. [C] the situation or past events that explain why something happens in the way that it does（事件或情况的）背景
e.g. He has a strong political background. 他有强大的政治背景。
Do you know anything about his background? 你了解他的背景吗？
5. move on to 继续进行（下一事项/议题）
e.g. Having completed the first step, you can move on to step two.
第一阶段完成后，你可以继续进行第二阶段了。
Let’s move on to the next subject. 咱们继续进行下一个议题吧。
6. description n. [U][C] a piece of writing or speech that gives details about what someone or something is like 描写；说明
e.g. The description was pretty vague. 这项描述相当含糊。
The clerk gave a detailed description of the procedure. 员工对程序做了一个详细的说明。
describe v. to say what something or someone is like by giving details about them 描述
e.g. The police asked her to describe the man. 警察让她描述一下那个男人的样子。
Another approach to the problem is described in Chapter 3.
解决这个问题的另一种方法将在第3章中描述。
7. advertising n. [U]the activity or business of advertising things on television, in newspapers etc广告
e.g. Cigarette advertising has been banned. 香烟广告已遭禁止。
Our job is to make websites and write advertising slogans.
我们的工作就是做网站和写广告标语。
Para. 3
8. Now firstly, as you all know, we have had a gap in our soft drink product range in the past two years.
Translation：首先，就像大家了解的一样，过去两年在软饮料（不含酒精的饮料）的市场方面，我们有一个空白点。
Explanation: have had a gap是现在完成时，表示从过去一直到现在都存在空白点。
概念：过去发生或已经完成的动作对现在造成的影响或结果，或从过去已经开始，持续到现在的动作或状态。
gap n. [C] a space between two objects or two parts of an object, especially because something is missing缺口；裂口
e.g. He has a gap between his two front teeth. 他的两个门牙之间有一缺口。
Like a good businessman, Stewart identified a gap in the market.
像精明的商人一样，斯图尔特发现了市场上的一个空白。
9. range n.
1) [U] a set of similar products made by a particular company or available in a particular shop（产品）系列；类别
e.g. They have introduced three new products to extent their range.
他们引入了三种新产品来扩大他们的（产品）系列。
Our new range of hair accessories will be put on the market next weekend.
下周末我们新的发饰(产品) 系列将投放市场。
2) [countable usually singular] a number of people or things that are all different, but are all of the same general type 类，别
e.g. The drug is effective against a range of bacteria. 这种药对多种细菌都有效。
There is a full range of activities for children. 这里有给孩子提供的各种活动。
10. completely adv. to the greatest degree possible完全地；十分地
e.g. I understand completely. 我完全明白。
A mosquito netting completely surrounds our bed. 一顶蚊帐把我们的床完全围住了。
Para.4
11. Secondly, the market research indicated that soft drinks are used as mixers with alcohol by more and more consumers.
Translation：其次，市场调研表明越来越多的消费者正将软饮料掺和烈性酒一起饮用。
Explanation: more and more的用法：汉语中表示两个过程按比例同时增加时,用“越……越……”结构。英语中用“the +比较级,the+比较级”结构。这种结构通常从句在前,主句在后,即：第一个the+比较级为状语从句,第二个the+比较级为主句。两个“the”的后面都必须跟形容词或副词的比较级形式。这种结构中的谓语动词一般情况下：主句用将来时态,从句用一般现在时态（代替将来时态）。
e.g. The more you learn, the more you wish to learn. 你学得越多,你越是想学。
The sooner you start, the sooner you will finish. 你开始的越早,你就完成得越快。
Para.5
12. be aimed at以……为目标；以……为目的
e.g. It will be aimed at attracting your interest. 它以吸引你的兴趣为目的。
They should be aimed at solving both moral and practical problems.
他们应该把解决思想问题和实际问题相结合为目的。
13. instead of 代替；而不是……
e.g. I made this cake specially, with brown sugar instead of white.
我特别地以红糖代替白糖做了这个蛋糕。
I gave him advice instead of money. 我给了他忠告，而不是钱。
14. traditional adj. following ideas and methods that have existed for a long time, rather than doing anything new or different 传统的
e.g. Most couples want a traditional wedding. 多数情侣想要一个传统的婚礼。
Their music mixes traditional and modern styles. 他们的音乐融合了传统和现代风格。
tradition n. [U][C] a belief, custom, or way of doing something that has existed for a long time, or these beliefs, customs, etc. in general 传统；惯例
e.g. There is a tradition in our family that we have a party on New Year’s Eve.
我们家有个传统，全家人要聚在一起过新年除夕。
The tradition that the eldest son inherits the property. 惯例是长子继承财产。
15. consider vt. ＆ vi. think about something carefully, especially before making a choice or decision考虑；思考
e.g. Please take time to consider the problem. 请仔细考虑一下这个问题。
They did not consider whether they could afford the time or not.
他们没有考虑是否抽得出时间。
16. find out 发现；找出
e.g. Let’s find out the answers. 让我们找出答案吧。
Please find out who broke the window. 请找出谁把窗户打破的。
17. container n. [C] something such as a box or bowl that you use to keep things in容器
e.g. Do not fill the container more than two-thirds full. 加入的量不要超过容器的三分之二。This container can hold a can of fruit. 这个容器可以装一罐水果。
contain vt. something such as a bag, box, or place contains something, that thing is inside it 包含；
容纳；含有
e.g. The museum contains a number of original artworks. 博物馆有许多原创艺术品。
What does this box contain? 这个盒子里装的是什么？
18. as well as也；和……一样；
e.g. She makes shoes as well as clothes. 她既做鞋子，也做衣服。
He shared in my sorrows as well as in my joys. 他分担我的快乐也分享我的悲伤。
19. slogan n. [C] a short phrase that is easy to remember and is used in advertisements, or by politicians, organizations etc口号；标语；广告语
e.g. That was their slogan. 那是他们的口号。
“Coca Cola, it’s the real thing” is an example of a slogan.
“可口可乐，名不虚传”是一句典型的广告语。
Para.6
20. in spite of 尽管
e.g. John arrived at 9.30 in spite of terrible rain. 尽管大雨，约翰9点半准时到达。
In spite of his disappointment, he manged a weak smile.
尽管他很失望，他还是勉强挤出一丝淡淡的微笑。
21. compete vi.if one company or country competes with another, it tries to get people to buy its goods or services rather than those available from another company or country 竞争；比赛
e.g. They decided to compete with us. 他们决定跟我们竞争。
Do you compete for prize money too? 你们比赛也是为了奖金么？
22. existing adj. found or used now 现存的；现有的
e.g. You can look up and select from existing users in the database.
你可以从数据库中现有的用户进行查找和选择。
New laws will soon replaced existing legislation. 新法律即将取代现行法规。
23. rival n. [C] a person, group, or organization that you compete with in sport, business, a fight,etc. 竞争者；对手
e.g. In Spain’s case, the rival was Britain. 对西班牙来说，对手是英国。
Bank of American merged with a rival bank. 美国银行和一家竞争银行合并了。
24. realistic adj. recognize and accept its true nature and try to deal with it in a practical way. 现实的；现实主义的
e.g. I can recommend it to him as a realistic course of action.
我可以把它作为一套现实的行动方案推荐给他。
It’s not realistic to exist on dreams. 活在梦想中也不现实。
reality n. [U][C] what actually happens or is true, not what is imagined or thought 现实
e.g. Will time travel ever become a reality? 时光旅行真的会成为现实吗？
You are out of touch with reality. 你脱离了现实。
25. moreover adv. in addition, used to introduce information that adds to or supports what has previously been said而且；此外
e.g. The price is too high, and moreover, the house is not in a suitable position.
这房子价钱太贵，而且位置也不太好。
The rent is reasonable, and moreover, the location is perfect.
租金合理，而且位置也很合适。
26. calorie n. [C] unit for measuring the amount of energy that food will produce卡路里（热量单位）
e.g. No sugar for me, thanks—I am counting my calories. 不要糖，谢谢，我在控制摄取卡路里。
They worry about the fat and calorie content. 他们担心脂肪和卡路里含量。
Para.7
27. summarize vt. to make a short statement giving only the main information and not the details of a plan, event, report, etc. 总结， 概括
e.g. The author summarized his points at the end of his new book.
作者在新书的结尾总结了他的观点。
Please use three adjectives to summarize this interview. 请用三个形容词概括这次的访问。
summary n. [C] (plural summaries) a short statement that gives the main information about
something, without giving all the details 总结，概要
e.g. A brief summary is given on a separate sheet. 在另一张纸上有一个简单的概要。
How to write a summary of my job? 我的工作总结该怎么写呢？
28. concept n. [C] an idea of how something is, or how something should be done概念，观念，思想
e.g. A small baby has no concept of right and wrong. 小婴儿没有是非概念。
He can’t grasp the basic concepts of mathematics. 他无法掌握数学的基本概念。
29. relatively adv. something that is relatively small, easy etc is fairly small, easy etc compared to other things. 相对的，比较的
e.g. I found the test relatively easy. 我觉得测试相对来说容易。
The task is relatively simple. 任务相对简单。
30. consume vt. to use time, energy, goods etc 消耗，消费
e.g. Fat people consume more energy than slim people. 肥胖者比消瘦者消耗更多的能量。
Many people are unaware of just how much food and drink they consume in his life.
很多人不清楚一生中会消费掉多少食物和饮料。
consumer: n. 消费者
e.g. The market should pay attention to the needs of consumers. 市场应该关注消费者的需求。
A city is like any products, it has to be packaged properly to be attractive to the consumers.
一座城市就像任何产品一样，需要适当地加以包装来吸引消费者。
31. cocktail n. [C]an alcoholic drink made from a mixture of different drinks 鸡尾酒
e.g. Guests are offered wine or a champagne cocktail. 客人可以享用葡萄酒和香槟鸡尾酒。
If you don’t like the cocktail you ordered, just leave it and try a different one.
如果你不喜欢你点的鸡尾酒，剩着吧，尝尝别的。
32. Served in bottle, it will mean a bit higher selling price than we are used to, but the improved flavour and the package design should give us a real advantage in today’s market.
Translation：它以瓶装出售，这意味着价格要比一般饮料高一点儿。但更好的口感和包装设计应该会让它在现在的市场上具有很大优势。
Explanation: 这里的served in bottle过去分词作状语，相当于Because it is served in bottle
参考译文
柠檬味的饮料
女士们，先生们！早上好。今天上午我打算讲一讲我们将在两个月后投放市场的一种新产品。它的名字叫“新鲜时刻”，它是一种有柠檬味道的饮料。
好，我们将从投放该产品的背景开始，然后描述一下新产品本身。最后，我将列出在广告和销售活动中突出的卖点。我想，如果你们不反对，我们将提问放在最后……
现在说第一点，就像你们所有人了解的一样，过去两年在系列饮料的市场方面，我们有一个空白点。我想我们都同意市场上应该还有全新柠檬味道饮料的一席之地。
第二点，市场调研表明越来越多的消费者正将软饮料掺和烈性酒一起饮用。因此，换言之，市场本身已扩大。
我们必须强调一下，这种产品瞄准的是年轻的、高收入的职场人士的消费市场，而不是柠檬水的传统消费者。在这一点上，我们必须考虑包装和设计的重要性。如果你一会儿看录像，你将发现我们的容器和标签以及口号已经都改了。
最后要说的一点是，让我们看一下该产品主要的引人注目之处。尽管价格较高，它将与其他现有的牌子进行很好的竞争，它的设计比现在任何与它竞争的产品更时尚。附带地说一下，该产品的味道更加真实和自然。卡路里含量也低。
好吧，在结束前，让我把重点再总结一下。我们有可尔奥特，一种新设计理念，瞄准一个相对年轻的和高收入群体。它设计为既可以单独饮用，也可以跟酒精性饮料或鸡尾酒混合饮用。它以瓶装出售，这意味着价格要比一般饮料高一点儿。但更好的口感和包装设计应该会让它在现在的市场上具有很大优势。
好吧! 这就是今天我要说的一切。谢谢你们听我的介绍。现在如果有任何问题，我很乐意回答。
☛ Fill in each blank with one word according to the passage you have just read.
Reading Activity 2 Read and Think Critically
(略)
After-reading Activity 1 Develop Your Vocabulary
☛ Complete each sentence with the proper form of the word given in brackets.
1. We launched another satellite last month. (launch)
2. The man was described as tall and dark, and aged about 20 in his novel. (description)
3. This drink doesn’t contain any alcohol. (container)
4. Several companies are competing for the contract at the moment. (compete)
5. You should be familiar with two other concepts. (concept)
6. She refuses to face reality. (realistic)
7. The following is a summary of our conclusion. (summarized)
8. Relatively speaking, these jobs provide good salaries.(relatively)
9. Before he died he had consumed a large quantity of alcohol.(consume)
10. It’s a tradition in China to eat mooncakes on the Mid-autumn Festival. (traditional)
After-reading Activity 2 Know More Expressions
☛ Tell the meaning of each expression after the given example.
e.g. move on to a description of the product 继续进行产品描述
move on to discussion 继续进行讨论
move on to the next item 继续进行下一项议程
move on to more complex tasks 继续进行更为复杂的任务
e.g. be aimed at the young-professional 以年轻的专业人士为目标
be aimed at children 以儿童为目标
be aimed at young ladies 以年轻女士为目标
be aimed at pet-lovers 以宠物爱好者为目标
e.g. begin with the launched product background 从发布的产品背景开始
begin with the basic level 从基本水平开始
begin with a question 从一个问题开始
begin with greeting guests 从问候客人开始
e.g. find out that we have completely change the container 发现我们已经完全改变了包装
find out who did the murder 发现谁是凶手
find out what’s wrong with these robots 发现这些机器人出了什么问题
find out who hired them 发现是谁雇佣了他们
e.g. in spite of the higher price 尽管价格很高
in spite of the rain 尽管下雨
in spite of great damage 尽管有巨大的损失
in spite of careful checking 尽管仔细的检查
After-reading Activity 3 Listen and Write
☛Listen to the following sentences and fill in the missing letters of each word. Check whether you really understand their meanings and can spell them correctly.
1. Lemon- fla v o u red（……风味的）candy is very popular with children.
2. A good adv e rtising（广告）will increase our sales.
3. The hotel offers a wide ra nge（系列） of facilities.
4. I believe in the spirit of the slog a n（口号）: “ One World, One Dream.”
5. The new design will replace all ex isting（现有的） models.
6. Many girls don’t eat high-cal orie（卡路里） foods.
7. A talented artist, he was, moreo v e r（而且，此外） , a famous writer.
8. The job would suit someone with a business backgro u nd.（背景）
9. Guests are offered wine or a champagne cockta i l（鸡尾酒）.
10. The two teams have always been riva ls (对手）.