Task 1 Read for Useful Information
Pre-reading Activity 1 Listen and Read Aloud
（略）
Pre-reading Activity 2 Express Yourself
☛ This section aims at introducing some topics for students to express themselves.Sentences like the following may be used.
◆ I think XXXX training is necessary/helpful to my career.
◆ Good communication skills can help us to have a good relationship with colleagues, boss and customers.
◆ Mastering work skills can make us integrate into the post quickly and smoothly, and perform professionally.
◆ Good time management can make our work more efficient, and no matter how busy we are, we can accomplish a task with ease.
◆ Team work can stimulate the incredible potential of team members, so that everyone can exert their strongest power.
◆ Excellent managers with strong leadership are good at discovering the advantages of enterprises,employees and other managers, and exerting their advantages to the extreme, so as to promote the development of enterprises.
◆ Public speaking skills are essential skills to become a leader which can increase personal charm.
Reading Activity 1 Read and Try to Understand
Passage 1
Language points
Para.1
1. establishment n. [U] the act of starting an organization, relationship, or system 建立
e.g. His ideas influenced the establishment of the National Art Museum.
他的观念影响了国家美术博物馆的建立。
The charity will work toward the establishment of a school for disabled children.
这个慈善机构将为建立一所残疾学校而努力。
establish vt. to start a company, organization, system, etc that is intended to exist or continue for a long time 建立
e.g. This is possibly the best chance for the industry to establish such a system.
这可能是该产业建立这样一个体系的最好机会了。
In such a short time, a number of schools have been established in this country.
这个国家在如此短的时间里建立了很多学校。
2. emphasize vt. to make something more noticeable 强调，着重
e.g. We must emphasize that we need friendly cooperation.
我们必须强调我们需要友好合作。
I will emphasize that a good working environment is necessary for high efficiency.
我要着重强调好的工作环境对于提高效率来说是必要的。
emphasis n. [C] special attention or importance 重点
e.g. The main emphasis of our work is to prevent it happening.
我们工作的重点是防止它发生。
He put great emphasis on his family. 家庭是他的重点。
3. consistent adj. always behaving in the same way or having the same attitudes, standards etc 始终如一的，一致的
e.g. He is always the most consistent player of the team.
他一直是队里表现最稳定的球员。
Sometimes the new policy is not consistent with the old system.
有时新的政策并不与旧体制一致。
consistent with… 与……一致
consistency n. [U] the quality of always being the same, doing things in the same way, having the same standards, etc. 一致性，连贯性
e.g. We need to ensure the consistency of service to our customers.
我们对客户要确保服务的连贯性。
Your behaviour lacks consistency. 你的行为缺乏一贯性。
4. quality n.
1）[U]how good or bad something is 质量，品质
e.g. The data is limited in terms of both quality and quantity.
这份资料在质量和数量上都很有限。
Does the quality of teaching depend on class size?
教学质量取决于每个班的人数吗？
2）[C]something that people may have as part of their character, for example courage or intelligence（尤指好的）人品，素质，品德
e.g. She acts well but she hasn’t got star quality.
她演得不错，但缺少成为一个明星的素质。
The quality of candidates was below average.
候选人的素质低于一般标准。
5. leadership n.
1) [U] the quality of being good at leading a group, organization, country etc 领导的才能或能力
e.g. Her leadership during the crisis is widely spread.
她在危机中的领导有方被广为传颂。
This task is truly a test of leadership.
这项任务是对领导能力的一种真正检验。
2) [C] the position of being the leader of a group, organization, country etc 领导者
e.g. This new effective strategy was approved by the leadership.
这项新的有效策略得到了领导的赞成。
The party would elect the leadership by an open vote.
该党将通过公开投票选出领导人。
lead vt. to be in charge of an organization, country, or team, or a group of people who are trying to do something 引领，领导
e.g. He has led the party for over twenty years.
他已经领导这个政党二十多年了。
Beckham led his team to victory.
贝克汉姆带领他的队伍走向胜利。
Para.3
6. At McDonald’s, the training task is to be the best talent developer of people with the most committed individuals to Quality, Service, Cleanliness and Value in the world.
Translation：麦当劳的培训目标是做顶尖的人才开发者，培养全球最优秀的，忠于质量、服务、卫生标准和价值的人才。
Explanation:
To be the best talent developer…为动词不定式作表语。
talent n. [C,U] a natural ability to do something well天资；才能
e.g. The player was given hardly any opportunities to show off his talents.
那位选手几乎没有得到什么机会展示自己的天赋。
He’s got lots of talent. 他天赋很高。
[U]a person or people with a natural ability人才
e.g. We have a wealth of musical talent in this region.
在这一地区有大量的音乐人才。
The company has a galaxy of talent.
该公司拥有一批优秀的人才。
committed adj.Willing to work very hard at something 尽心尽力的
e.g. The party has a core of committed supporters.
该党有一批坚定的支持者。
We are fully committed to Equal Opportunity policies.
我们完全致力于机会均等政策。
commit vt.1）to say that someone will definitely do something or must do something承诺；保证
e.g. The President is committed to reforming health care.
总统承诺要改革卫生保健制度。
Both sides committed themselves to settle the dispute peacefully.
双方承诺和平解决争端。
2）to do something wrong or illegal犯（罪），干（坏事）
e.g. Brady committed a series of murders.
布雷迪犯了一系列谋杀罪。
Most crimes are committed by young men.
多数罪行都是年轻人犯下的。
commitment n.1）[C,U] the hard work and loyalty that someone gives to an organization, activity etc.（对工作或某活动）献身，奉献，投入
e.g. You’ve been drifting from job to job without any real commitment.
你一直在无目的地更换工作，从未真正投入进去。
They are looking for someone with a real sense of commitment to the job.
他们正在找一个对这一工作有献身精神的人。
2）a promise to do something or to behave in a particular way 承诺，许诺
e.g. They made a commitment to peace.
他们承诺要维护和平。
Our commitment will be of the highest order.
我们一诺千金。
individual 1) n.[C] a person, considered separately from the rest of the group or society that they live in个人
e.g. This was a matter for decision by the individual.
这件事需要个人自己决定。
In order for their computers to trace a person’s records, they need both the name and address of
the individual. 在他们的电脑上查询个人记录，需要提供被查询人的姓名和地址。
2) adj. considered separately from other people or things in the same group单独的，独特的
e.g. We interviewed each individual member of the community.
我们采访了社区中的每个成员。
The minister refused to comment on individual cases.
那位部长拒绝对具体个案发表评论。
value
1) n. [C] the importance or usefulness of something 价值
e.g. We should not underestimate the value of the training.
我们不能低估培训的价值。
The value of the property has doubled in the last three months.
这所房产的价值在过去的三个月里翻番了。
2) vt. to think that someone or something is important 尊重，重视
e.g. He values his health more than anything. 他无比重视自己的健康。
Not everyone can value what should be valued.
不是每个人都重视应该重视的东西。
valuable adj.
1) worth a lot of money 贵重的
e.g. This kind of old notes is valuable. 这种旧纸币很值钱。
Do not put valuable things somewhere easy to find.
不要把贵重东西放在容易找到的地方。
2) valuable help, advice, information, etc. is very useful because it helps you to do something 有价值的
e.g. Thank you for telling us your valuable experience. 谢谢你传授宝贵经验。
According to your valuable comments, I finally won the prize.
根据你的宝贵意见，我最终赢得了奖项。
7. result in 导致，结果是
e.g. Failure to comply with these conditions will result in termination of the contract.
不遵守这些条件将导致合同终止。
Fifty percent of road accidents result in head injuries.
50%的道路交通事故都会导致头部损伤。
8. philosophy n. [C]
1) the attitude or set of ideas that guides the behavior of a person or organization 人生哲学，生活信条
e.g. His drawings reflect his philosophy that life is full of joy.
他的绘画反映了他的人生哲学，即生活充满欢乐。
Our philosophies are very similar basically.
我们的生活信条在根本上很相似。
2) the study of the nature and meaning of existence, truth, good and evil, etc 哲学
e.g. He studies philosophy in that university.
他在那所大学学习哲学。
I am very interested in geography and philosophy.
我对地理和哲学非常感兴趣。
philosopher n. [C] someone who studies and develops ideas about the nature and meaning of existence,truth, good and evil etc 哲学家
e.g. He is a world-famous politician and philosopher.
他是世界闻名的政治家和哲学家。
Socrates was recognized as more than only a philosopher.
苏格拉底不止被认为是一名哲学家。
Para.4
9. Hamburger University’s professional training and operation staff design, teach the main courses throughout the system using a variety of learning techniques, including elements of self-study, elearning and classroom training.
Translation：汉堡大学的专业培训和实训人员的设置通过包括自学，电子教学和课堂学习等在内的多种教学手段进行主要课程的教学。
Explanation:
1）using a variety of learning techniques 现在分词做状语，表示方式。
2）including elements of… 介词短语做定语。
Staff n. [C] the people who work for an organization全体职员
e.g. On behalf of the staff, I wish to extend our warmest welcome to you.
我谨代表全体职工，向你们表示热烈的欢迎。
The staff should work together to revise the school curriculum.
全体教职工应当齐心协力修订学校课程。
vt. to be or provide the workers for an organization任职于，为……配备职员
e.g. The advice center is staffed entirely by volunteers.
在咨询中心工作的全部是志愿者。
We have difficulty in staff the hotel.
我们在为饭店配备职员方面存在困难。
technique n.
1) [C] a special way of doing something 技术，技能
e.g. This new technique has been used to save energy.
这项新技术已经被用来节约能源。
The traditional techniques are dying out.
传统工艺正在不断消亡。
2) [U] the special way in which you move your body when you are playing music, doing a sport etc技巧，手艺
e.g. This dancer has perfect technique but little emotion.
这名舞者跳舞技巧有余，情感不足。
Swimming is a test of technique, rather than just strength.
游泳是技巧的考验，不仅仅是力量。
technical adj. technical ability is the ability to do the difficult things that you have to do in order to play music, do a sport etc 技术的，工艺的
e.g. There are still a number of technical problems need to be solved.
还有很多技术问题需要解决。
We can offer you technical assistance.
我们可以提供技术援助。
element n. [C] one part or feature of a whole system, plan, piece of work etc, especially one that is basic or important 成分，基本组成部分
e.g. Entertainment is now an important element in our daily lives.
现在娱乐已经成为我们日常生活中的一个重要组成部分。
There was no element of truth is his words.
他的话里毫无真实成分。
10. step into 进入
e.g. She watched the tall, lean figure step into the car. 她看着那个瘦高个儿上了车。
Don’t step into the line of fire! 不要进入火力（射击）警戒线！
11. continuous adj. continuing to happen or exist without stopping 连续不断的，不断延伸的
e.g. There were continuous lightning and thunder last night.
昨晚闪电和雷声不断。
Our goal is to guarantee a continuous development.
我们的目标是保证可持续发展。
continue v. to not stop happening, existing, or doing something继续，连续
e.g. They continued to fight for the freedom of the people.
他们继续为人民的自由而战。
He stopped to look around, and then continued running.
他停下来四周看了看，然后继续跑步。
Continue to do sth. 继续做另一件事情（已经完成一项工作）
Continue doing sth. 继续做同一件事（还没完成）
Para.5
12. The courses are delivered using a combination of classroom instruction, hands-on lab activities,goal-based scenes and computer e-learning modules.
Translation：课程通过课堂教学、实验室动手活动、预设目标的场景演练和计算机电子教学相结合的模式进行教学。
Explanation: using a combination of classroom instruction, hands-on lab activities, goal-based scenes and computer e-learning modules为方式状语。
combination n. [C] [U] two or more different things that exist together or are used or put together 结合；联合体
e.g. After we tried every possible combination of the numbers, we finally found out the code.
我们尝试了每一种可能的数字组合之后，终于找到了密码。
His work is a combination of art and science.
他的作品是艺术与科学的结合体。
a combination of 事物的结合；兼具……和……
e.g. A combination of internal and external factors caused the company to close down.
内外因结合导致了公司的倒闭。
A combination of talent, hard work and good looks have taken her to the top.
兼具天赋、勤奋和美貌使她得以出人头地。
combine v. to have two or more different features or qualities at the same time 结合，联合
e.g. How to combine freedom with responsibility is always an important issue.
如何把自由与责任结合起来一直都是一个重要的问题。
It’s very important to combine theory with practice.
理论结合实际非常重要。
instruction n.
1) [U] teaching that you are given in a particular skill or subject 教学，教导
e.g. Knowledge is acquired by learning and instruction.
知识是在学习和受指导过程中获得的。
Web-based instruction is now accepted by more and more schools.
网络教学被越来越多的学校所接受。
2) [C] the written information that tells you how to do or use something 命令；指示；用法说明
e.g. Every machine will have a brief instruction on it. 每台机器上都会有个简短的用法说明。
The instruction should be carried out immediately. 这个指令应当立即执行。
instruct vt. to teach someone something, or show them how to do something 教，指导
e.g. She instructed the students in farming techniques. 她教给学生种植技巧。
It is necessary to instruct the new employees. 指导新员工很有必要。
13. specific adj.
1) a specific thing, person, or group is one particular thing, person, or group 特定的，特有的
e.g. Specific groups will be formed to fix specific problems.
会组成特别小组来解决特定的问题。
Each expert will hold a lecture in a specific area of the subject.
每位专家都会举行一场这门学科特定领域的讲座。
2) detailed and exact 具体的；明确的
e.g. He is asked to make the most specific description in the report.
他被要求在报告里进行最具体的描述。
We should adjust our method according to the specific conditions.
我们应该根据具体情况调整我们的方法。
specifically adv.
1）relating to or intended for one particular type of person or thing only 特有地
e.g. This problem doesn’t happen specifically in Europe. 这个问题不是特定发生在欧洲。
He specifically asked for fair treatment. 他特别要求了公平待遇。
2）in a detailed or exact way 具体地，明确地
e.g. Specifically, we need to determine the exact methods.
具体来说，我们需要确定确切的方法。
This article specifically pointed out the definition of transportation.
这篇文章明确指出了交通的概念。
Para.6
14. invest vt. to use a lot of time, effort etc or spend money in order to make something succeed 投资，投入
e.g. This company invested a lot of money in the research of market.
这家公司在市场研究上投资了很多钱。
He invested a lot of time in improving his skills.
他投入了大量时间来完善他的技能。
invest in 投资到
e.g. She is going to invest in shares. 她要投资股票。
It may be a success to invest in new technology. 投资新技术可能会成功。
investment n. [C] [U] the use of money to get a profit or to make a business activity successful, or the money that is used 投资
e.g. The government tried every means to encourage investment. 政府尝试一切手段来鼓励投资。
Taking some professional training can be a good investment.
接受一些职业训练是一项很好的投资。
15. campus n. [C] the land and buildings of a university or college, including the buildings where students live校园
e.g. She lives on campus. 她住在大学校园区内。
There are three dining halls on campus. 校园里有三个餐厅。
16. locate vt.
1) to be in a particular position or place 把……设置在，使……坐落于
e.g. You can locate it anywhere in your office. 你可以把它放置在你办公室的任何地方。
Ezhou is located in the eastern part of Hubei Province. 鄂州坐落于湖北省东部。
2) to find the exact position of something 找出，查明，探明
e.g. The expert is trying to locate the position of the water source. 专家在尝试找出水源的位置。
Even the police can not locate him. 连警察也找不到他。
location n. [C] the position of something 位置，场所
e.g. His office is at the best location of the building. 他的办公室坐落在整栋建筑里最好的位置。
I don’t know the exact location of the institute. 我不知道那个机构的确切地点。
Para.7
14. apply
1) vt. to use something such as a method, idea, or law in a particular situation, activity, or process 应用，运用
e.g. China also apply most of the international practices. 中国也应用大多数的国际惯例。
His advantage is to apply mathematics to business. 他的优势在于将数学应用到商业中。
2) vi. to make a formal request, usually written, for something such as a job, a place in a university, or permission to do something 申请，请求
e.g. Finally I decided to apply for that job. 最终我决定申请那份工作。
The country applied for full membership of the European Union.
这个国家申请成为欧洲联盟的正式成员。
application n. [C, U]
1) a formal, usually written, request for something such as a job, place at university, or permission to do something 申请，请求
e.g. Her application for the job was rejected. 她的求职申请被拒绝了。
You can only get the registration qualification on application. 你只能通过申请获得报名资格。
2) practical purpose for which a machine, idea etc can be used, or a situation when this is used 应用，运用
e.g. We need to apply the theory into practical application. 我们要将理论运用到实际应用中。
The wide application of computer science really changes our lives.
计算机科学的广泛应用改变了我们的生活。
appliance n. [C] a piece of equipment, especially electrical equipment, such as a cooker or washing machine, used in people’s homes 电器用具，装备
e.g. He is very familiar with the household appliances. 他对家用电器非常熟悉。
This is an appliance for sealing bags. 这是一件封袋器具。
applicant n. [C] someone who has formally asked, usually in writing, for a job, university place etc请求者，申请者
e.g. We don’t ask all the applicants have a master degree. 我们不要求所有的申请者都有硕士学位。
There’s not any qualified applicant yet. 还没有合格的申请人。
Para.8
15. contribution n. [C] something that you give or do in order to help something be successful 贡献，捐赠，捐助
e.g. Obama was awarded the Nobel Peace Prize for his contribution to world peace.
奥巴马由于为世界和平作出贡献而获得了诺贝尔奖。
The ancient Chinese made great contribution to human civilization.
古代中国人对人类文明史做出了巨大贡献。
contribute v. to give money, help, ideas etc to something that a lot of other people are also involved in 贡献，捐赠
e.g. Everyone should contribute to the future of the country. 每个人都应该为国家的未来有所贡献。
Bill Gates contributes a lot of money to charity. 比尔盖茨向慈善事业捐献了很多钱。
参考译文
汉堡大学—麦当劳精英培训中心
自从汉堡大学成立以来，它的培训一直都强调餐厅业务流程、服务、质量和卫生标准的一致性。汉堡大学已经成为麦当劳公司在全球范围内进行业务能力和领导能力培训的卓越基地。
1961年，麦当劳前董事长弗莱德·特纳在伊利诺伊州埃尔克格罗夫村一家麦当劳餐厅的地下室创办了汉堡大学。1961年2月24日，汉堡大学第一批15名学生毕业了。现在，每年有超过7500名学生进入汉堡大学，自从1961年以来，从汉堡大学毕业的餐厅经理，中层管理者和经营者多达80，000余人。
麦当劳的培训目标是做顶尖的人才开发者，培养全球最优秀的，忠于质量、服务、卫生标准和价值的人才。他们对人才训练和培养的极大投入使得他们成为第一家在全球范围内拥有培训中心的餐饮公司。麦当劳创始人雷·克罗克曾经说过：“不论我们去任何地方，我们都需要人才。我愿意把我的钱花在人才身上。”汉堡大学一直不断地在推行这一理念。
汉堡大学的专业培训和实训人员的设置通过包括自学，电子教学和课堂学习等在内的多种教学手段进行主要课程的教学。学生们从他们第一步踏入餐厅就开始接受培训，直到区域培训中心和汉堡大学都在一直不断地学习。
在位于伊利诺伊州橡溪镇的汉堡大学，19名富有餐厅经营经验的全职教授讲授麦当劳培训课程。课程通过课堂教学、实验室动手活动、预设目标的场景演练和计算机电子教学相结合的模式进行教学。麦当劳的员工按照他们特定的职业阶段接受培训，如普通员工进修、餐厅经理、中层管理者和高级管理者进修。
1983年，麦当劳向汉堡大学投资了4000万美金，在麦当劳总部所在地，伊利诺伊州橡溪镇，建成了一个占地面积80英亩（约485亩）的校区，13万平方英尺（约18亩）的校舍。
目前，汉堡大学在全球共有7个校区：橡溪镇、悉尼、慕尼黑、伦敦、东京、圣保罗和上海。他们都使用汉堡大学的全球学习法，但是会结合不同的语言和文言差异而使用不同的培训材料和工具。
2011年，人们庆祝了汉堡大学成立50周年，这标志着麦当劳在培训方面的巨大成就。汉堡大学是过去50多年里麦当劳对骨干人才投资的成功例证。这种投资不仅使它的员工受益，也对麦当劳公司和社会大有益处。
☛ Fill in each blank with one word according to the passage you have just read.
Reading Activity 2 Read and Think Critically
(略)
After-reading Activity 1 Develop Your Vocabulary
☛ Complete each sentence with the proper form of the word given in brackets.
1. The committee was established (establishment) in 1912.
2. She has played with great consistency (consistent) all season.
3. Who will lead (leadership) the party in the next election?
4. A career as an actor requires on hundred percent commitment (committed).
5. The competition is open to both teams and individuals (individual).
6. We offer free technical (technique) support for those buying our software.
7. The trial is expected to continue (continuous) for three months.
8. All our staff have been instructed (instruction) in sign language.
9. What is the exact location (locate) of the ship?
10. The invention would have wide application (apply) in industry.
After-reading Activity 2 Know More Expressions
☛ Tell the meaning of each expression after the given example.
e.g. graduate from university 大学毕业
graduate from high school 高中毕业
graduate from business school 商学院毕业
graduate from different places 不同地方毕业
e.g. result in better performance 导致较好的性能
result in failure 导致失败
result in slow performance 导致性能差
result in different symptoms 导致不同症状
e.g. step into the office 走进办公室
step into the car 上车
step into the water 下水
step into your shoes 接替你的位置
e.g. a combination of talent, hard work and good looks 兼具天赋、勤奋和美貌
a combination of two or more different metals 两种或多种不同金属结合
a combination of two methods 两种方法结合
a combination of two things that are important 两件重要事情的结合
e.g. invest in new technology 投资新技术
invest in long-term projects 投资长期项目
invest in films 投资电影
invest in education and science 投资教育和科学
After-reading Activity 3 Listen and Write
☛Listen to the following sentences and fill in the missing letters of each word. Check whether you really understand their meanings and can spell them correctly.
1. His speech emphasized (强调) the importance of attracting industry to the town.
2. Everyone can greatly improve the quality (质量) of life.
3. She is proud that both her children have a talent (天赋) for music.
4. Her work reflects her philosophy (人生哲学) that life is full of mysteries.
5. The staff (全体职员) speak as one man on the issue.
6. Cost was a key element (基本部分) in our decision.
7. There are several specific (特定的) problems to be dealt with.
8. Private automobiles are not allowed on campus (校园).
9. It is possible to combine (结合) a career with being a mother.
10. All contributions (捐助) will be gratefully received.