四、结语

从设计的角度来看，摄影更多地表现为一种手段而非目的。当摄影者拿起相机，涉及主题、构图、色彩、明暗、表情、虚实等要素时，设计意识就已经体现于摄影中了。摄影的构思创意要受到设计引导，具有明确的方向性，特别是设计构思和创作讲求准确的定向和定位，因此，摄影除了表现个性和风格外，还须服从主题的需要，不然就会南辕北辙、事与愿违。摄影要带有艺术性，但并不是纯粹的艺术。摄影不能随心所欲地去玩“新”“奇”，一旦“新”得过分，“奇”得离题，会使人们对设计的理解带来障碍。

随着人们的精神需求日益增长，社会艺术文化形态的不断丰富，审美情趣的迅速提高，对摄影的认识已经从欣赏上升到分析理解的层面。优秀的摄影作品均含有极强的设计感，其主题也需要通过设计来获得加强和表现。摄影要积极主动地靠近设计，在拍摄过程中充分利用设计法则控制摄影的力度，采取丰富多彩的摄影手法，并为设计及创意提供借鉴和营养，充分发挥设计的指导作用和摄影的独特优势，强调技术与艺术并重的原则，将二者有机结合，使摄影创作向更高层次迈进。

参考文献：

［1］［美］阿恩海姆.艺术与视知觉［M］.腾守尧，朱疆源，译.成都：四川人民出版社，1998.

［2］［法］迈耶.视觉美学［M］.李玮，周水涛，译.上海：上海人民美术出版社，1990.

［3］王烟生.艺术创造与接受［M］.南京：南京大学出版社，1998.

作者简介：吴铁，男，1978年生，陕西西安人。西安工程大学新媒体艺术学院讲师，硕士研究生，长期从事艺术设计教学及传媒理论的研究与实践。

Enriching the Power of Design——Note on the Photography and Design

WU Tie

Abstract:The photography and the design oft en were regarded as a pair of inseparable“brothers”，and both are indispensable for creating a perfect work.With the internationalization of Chinese design and the diversification of forms and styles，the photography has put forward higher requirements on photography performance，which leading photography to international as well as the development of design.The theme，picture，plot and sight are the key points of the design.The intense visual expression has closely relationship with the methods of photography in the process of design and communication.These comprehensive visual methods can truly，vividly and completely show the image，content and characteristics of the subjects，and completely and effectively convey various informations of the products to consumers.Additionally，a fine work should contain a clear theme and accurate visual guidance.Through a unique artistic expression and language，the picture and videos are quickly accessing into all areas of society and widely used in various media.

Key words:photography；design；communication；visual representation