五、结语
在电影发展过程中，尽管随着时代的变化、科技的进步、受众的需求给电影的艺术发展带来了巨大影响，但是无论何时，在影视的内容创作中依然要坚持“内容为王”的理念，这是对电影本身主题的思考，也是出于新媒体时代电影自身长远发展的需要。
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作者简介：姜丽，女，1994年生，河南信阳人，西安工程大学新媒体艺术学院硕士研究生，研究方向为新媒体研究。
Analysis on the Production of Film and Television Work In the New Media
JIANG Li
Abstract:As a product of technology and art，film has been closely linked with the development of science and technology since its birth.In the new media era，the continuous updating of science and technology is not only providing more convenient for the ordinary audience in information receiving，but also infl uencing the development of the film industry in many aspects.In new media society，the prosperity of film and television is not only refl ected in the diversity of film and television types，but also in the content of film and television innovation is also innovative.However，with the development of the times，film and television development is thriving fast，but its content creation has many one-sided and popularization problems that is worthy of people's attention and refl ection.
Key words:new media；film and television creation；audience demand