英语“硬新闻”的播读与播报样本（财经新闻）
“英语财经新闻”播读原理
因为是对触及首宗日常生活质量新闻事件的介绍，就会与人们所关注的“为什么”及“如何应对”的心理反射紧密相关，所以，就要求驾驭这一新闻类别的主播把握一个最基本的出发点：“事实+急切”。也就是说，“事实”部分一定要介绍得清楚，“急切”部分意味着从声音到外在表情，都是用“把受众关注的”新经济政策、物价调控变化、股市波动与走势分析及就业机会失业比例等带到人们时刻关心的生活安排里。进而，语调是中肯的、语速是急切的、语气是介绍式的。
“英播人”在EBTV英语综合硬新闻中对“财经新闻”的“播读”状态
Sample of Broadcast Announcing & Anchoring in English［FinancialNews（Business）］
【Studio Lead-in】
MP：Live News，Live Information.This is EBA News with TTT and UUU from CUCN，Nanjing，the capital city of Jiangsu Province，China.A round clockrolling news service.Now the headlines of the latest Financial News.
Hedge funds lead worst 2-day stock rout since'87
Nasdaq nears rival bid for NYSE：source
A look at economic developments around the globe
Now it is in detail.
【On-line broadcast reading in Studio】
MP：Hedge funds lead worst 2-day stock rout since'87.According to the reporter from Reuters in Tokyo.Japanese stocks plunged 10.6 percent on Tuesday，posting the worst two-day losing streak since 1987，on reports of rising radiation near Tokyo，suggesting any deterioration at a quake-hit nuclear plant could trigger more panic selling led by hedge funds.Our EBA business correspondent gets something to say from there.Our EBTV Financial News correspondent C-1 has something to say from Tokyo.Hello，C-1.
【On-line broadcast reporting on Spot】
C-1：Yes，MP.The yen tripped on talk of intervention and bond yields rose as investors sold debt to offset losses in the stock market.The scale and speed of the equity selloff，on record volume for a second day running，forced fund managers to sit on the sidelines.A fund manager at a Japanese fund，asking not to be named because he was not authorized to speak to the media，said，［quote］“Even if we wanted to sell today there was very little we could do.We didn't sell and waited sidelined because hedge funds were just dumping stocks in panic.”［the quote is over］.That's all so far，back to you，studio.
MP：Thank you very much，C-1.
【On-line broadcast reading in Studio】
MP：At one point the broader Nikkei plunged 14 percent after Prime Minister Naoto Kan said the risk of nuclear contamination was rising at the Fukushima Daiichi complex on Japan's ravaged northeastern coast，240 km（150 miles）north of Tokyo.Equity futures fell and the yen rallied as risky assets were dumped.The yen steadied soon after，raising suspicion that authorities had intervened.The Ministry of Finance declined to comment on intervention.Our EBA business correspondent-2 gets something to say from there.
【On-line broadcast reporting on Spot】
C-2：Yes，MP.In contrast to Monday's trading，when construction stocks rose，none of the 225 constituents of the benchmark Nikkei average gained on Tuesday.The broad TOPIX index of Japanese stocks has dropped by 16.3 percent this week，the worst two-day losing streak since the global equity crash of October 1987.Hideyuki Ishiguro works as a supervisor at Okasan Securities in Tokyo，［quote］“All focus is on the nuclear crisis.In the situation where the crisis appears to be worsening，foreign investors，domestic fund operators are pulling out from Japanese shares.［the quote is over］.So far it is.Back to you，studio.
MP：Thanks a lot，C-2.
【On-line broadcast reading in Studio】
MP：The TOPIX shareindex plummeted 12.1 percent to 743.10，after posting the biggest full-day decline since the 2008 financial crisis on Monday on record volume.The Tokyo Stock Exchange's biggest companies have lost about$626 billion in value this week.Volumes on the TSE first section were 5.77 billion shares，a nearly 20 percent increase from the record peak reached the previous day，itself the biggest since World WarⅡ.The Nikkei share average dropped 10.6 percent to 8,605.15，the biggest percentage loss since the global financial crisis of 2008.Our EBTV business correspondent-3 gets something to say from there.Hello，C-3.
【On-line broadcast reporting on Spot】
C-3：Yes，MP.During the trading day Japanese officials tried to calm the market to little avail and took measures to reduce short selling，such as placing limits on broker sales of stocks for arbitrage trading.Shares of Tokyo Electric Power，the owner of the stricken nuclear plant，did not trade，although sellers massed at the indicated price of 1,221 yen on Tuesday.There were no buyers at that price.The whole thing is still going on，I will try to provide more information in detail soon.EBTV Financial News C-3.Tokyo.Back to you，studio.
MP：Thanks，C-3.We are looking forward to your further reports.
【On-line broadcast reading in Studio】
MP：The utility's credit default swap spreads，contracts that protect against debt default and restructuring，were at 190 basis points，exploding from 40 basis points on Friday and indicating nervousness about the company's future.Since the quake，the Japanese government's CDS spreads have widened by around 35 basis points to 115 basis points，near the record 120 basis points reached in February 2009.Our EBTV business correspondent-4 gets something to say from there.
【On-line broadcast reporting on Spot】
C-4：Yes，FP and our audience.Ten-year Japanese government bond futures gave up most gains as selling emerged in the cash market，finishing with a gain of 0.36 point at 140.28 after been up more than a full point at one stage.Insurance companies were cited behind the selling in cash JGBs.Benchmark 10-year yields rose by one basis point to 1.215 percent.C-4.EBTV Financial News，back to you，studio.
MP：Many thanks to you C-4.
【On-line broadcast reading in Studio】
MP：The worries about the potential fiscal cost of the crisis and new bond issuance caused a further back-up in long-term yields and steepening of the yield curve.The spread between 5-year to 20-year yields spread widened further to 158 basis points.
Chotaro Morita works as the head of fixed income strategy research at Barclays Capital Securities in Tokyo said：［quote］“Amid a lot of uncertainty，there are possibilities of additional bonds issuance with the supplement budget.Investors including life insurers may back off at the auction.”［the quote is over］The yen was up slightly at 81.85 per dollar，relatively stable in the face of the equity market selloff.Our EBTV business correspondent-5 gets something to say from there.
【On-line broadcast reporting on Spot】
C-5：Yes，MP and our audience.Traders were on alert for signs that Japanese investors were repatriating funds，a phenomenon pushed up the yen in the wake of the 1995 Kobe earthquake.At one point，the dollar spiked against the yen in volatile trading and dealers suspected the authorities may have intervened in the market.They later downplayed the idea，with a large buying order seen exaggerating the move in choppy trade.That's what I have gotten so far.EBA Financial News，C-5.Back to you，studio.
MP：Tnanks，C-5.The dollar had touched a low around 80.60 on Monday，less than a yen from the record low of 79.75 yen touched in 1995 on trading platform EBS.Additional reporting by Tokyo News bureau and Masayuki Kitano in Singapore，Writing by Kevin Plumberg.
【Studio Lead in】
MP：Live News，Live Information.This is EBTV Financial News with TTT from CUC，Beijing，the capital city of China.A round clock-rolling news service.Now let's turn to the stock market.
【On-line broadcast reading in Studio】
MP：Nasdaq nears rival bid for NYSE.According to Reuters，Nasdaq OMX Group Inc（NDAQ.O）is closer to making a counter-bid for NYSE Euronext（NYX.N），a source familiar with the situation said，a move that would challenge the Big Board's blockbuster deal with Deutsche Boerse（DB1Gn.DE）by merging two of Wall Street's fiercest rivals.Under the offer being contemplated，the Nasdaq Stock Market parent would finance the transaction with up to$5 billion in debt and sell NYSE Euronext's Liffe derivatives business to Intercontinental Exchange Inc（ICE.N），the source said on Monday.Now，let's contact the stock market commentator HHH from New York.Hello，Ms.HHH，pleade！
【On-line broadcast comments & discussion from Sound-booth】
HHH：Yes，MP.An offer could come as early as this week，the source said.Bringing Nasdaq and the New York Stock Exchange parents together would create a stock-trading powerhouse in the United States and Europe that would also dominate the business of listing U.S.public companies，and dwarf other U.S.options markets.If successful，such a counter-offer would redraw the global exchange map and thwart yet another merger plan by Germany's Deutsche Boerse.It would be a bold move by Nasdaq Chief Executive Robert Greifeld，who has a mixed deal-making record.
MP：ICE，an Atlanta-based futures specialist，would meanwhile nab London's Liffe platform，it is a profitable gem that would give CEO Jeffrey Sprecher an interest-rate business that eluded him when ICE's bid for the Chicago Board Options Exchange failed four years ago.
HHH：Any bid would follow weeks of speculation that Nasdaq-seen as the odd man out of a global mergers frenzy among exchanges-would jump into the fray.
But with the deals driven largely by a need to diversify and ramp up profitable derivatives trading，such a move by Nasdaq to expand in its core，low-margin，stock-trading business could raise questions for shareholders.
MP：Sang Lee works as a managing partner specializing in market structure at Boston consultancy Aite Group，said of a possible Nasdaq-NYSE tie-up，［quote］would be shocked if this happened，if the game is to create a viable，long-term business that can compete globally，doing something like this is probably a step backward，”［the quote is over］.
HHH：Nasdaq，NYSE，and Deutsche Boerse declined to comment.ICE was not immediately available for comment.The source declined to be named because the talks are not public.A source familiar with the situation told Reuters last month that Nasdaq was exploring options that include teaming up with a partner like ICE on a rival bid for NYSE.
MP：Sure.There is a relatively steep 250 million Euro（$347.5 million）termination fee on Deutsche Boerse's friendly$10.2billion offer for NYSE Euronext，which the companies unveiled February 15 and expect to close this year with shareholder approval.Many thanks，Ms.HHH.
HHH.You are welcome.
【On-line broadcast reading in Studio】
MP：The news on Monday lifted NYSE's share price as investors weighed the prospects of a possible bidding war，which last erupted in the exchange industry between ICE and Chicago derivatives giant CME Group Inc（CME.O）in the 2007 battle to buy CBOT.Richard Gates works as a portfolio manager of TFS Market Neutral Fund，which has about$1.4 billion in assets，said，［quote］“When you see possible bidding wars there's a reason for it，and exchanges have been making piles of money from the high-frequency traders”［the quote is over］.
【Studio Lead-in】
MP：Live News，Live Information.This is EBTV Financial News with TTT from CUC，Beijing，the capital city of China.A round clock-rolling news service.Now let's concentrate on a look at economic developments around the globe.A look at economic developments and activity in major stock markets around the world Monday，that is March 14th，2011.Our EBTV business coreespondents are ready from the spots.
【On-line broadcast reporting Stand-up at Spot】
C-6：TOKYO—Japan's central bank pumped a record$184 billion into money markets and took other measures to protect a teetering economy Monday，as the Tokyo stock market nose-dived following a devastating earthquake and tsunami.The benchmark Nikkei 225 stock average slid 6.2 percent in its first day of trading since the 8.9-magnitude quake centered on northeastern Japan struck Friday，triggering enormous waves that swamped towns and killed thousands.Here is the footage from NHK.
【Voice-over】
Escalating concerns about the financial and economic fallout—plus the risk of meltdown at damaged nuclear power reactors—triggered a plunge that hit all sectors of the stock market.The broader Topix index lost 7.5 percent.Elsewhere in Asia，China's main stock market，the Shanghai Composite Index rose 0.1 percent，Hong Kong's Hang Seng gained 0.4 percent and South Korea's Kospi gained 0.8 percent.
【On-line broadcast reporting Stand-up at Spot】
C-6：EBTV Financial News，Tokyo.
【On-line broadcast reporting Stand-up at Spot】
C-7：LONDON—Japan's devastating earthquake and tsunami may cost the global insurance industry as much as$60 billion，which would make the disaster the most expensive ever behind Hurricane Katrina，according to early estimates.C-7，EBTV Financial News，London.
【On-line broadcast reporting Stand-up at Spot】
C-8：NEW YORK—The earthquake and tsunami in Japan will temporarily take pressure off of tightening global oil supplies，as the world's third-largest oil consumer works to rebuild its shaken economy，energy analysts said.Benchmark West Texas Intermediate for April delivery traded around$101 per barrel on the New York Mercantile Exchange.C-8，EBTV Financial News，New York.
【On-line broadcast reporting Stand-up at Spot】
C-9：LONDON—Greece was the big winner in markets after the European Union agreed to a broad package of measures to tackle the debt crisis that has for over a year threatened the existence of the euro currency.Over the weekend，Eurozone leaders increased the size of the bailout fund and revealed it can be used to buy bonds directly from governments in exceptional circumstances，but only if they agree to further austerity measures.They also eased the bailout terms for Greece，significantly brightening its financial outlook.Something reports from BBC-4.
【Video-clip with Voice-over】
The deal took markets by surprise，especially as German Chancellor Angela Merkel had been sounding an increasingly strident tone against paying up for profligate governments.Though analysts said the deal doesn't mean the crisis has come to an end—the governments in the so-called“periphery”have years and years of austerity ahead of them—the hope in the markets is that the EU is better prepared to deal with another debt crisis flare-up.
【On-line broadcast reporting Stand-up at Spot】
C-9：C-9，EBTV Financial News，London.
【On-line broadcast reading in Studio】
MP：Bond market pressures fell in the most highly indebted Eurozone countries，including Portugal and Spain.The euro rose and stock markets in Portugal，Spain and Greece rallied，even though most global markets were down in the wake of Japan's massive earthquake.In addition，the FTSE 100 index of leading British shares closed down 0.9 percent，France's CAC-40 fell 1.3 percent and German shares fared even worse，partly because Germany has the deepest coffers in Europe and will have to pay the lion's share of the revamped bailout facility.The DAX index dropped 1.75 percent.Now，our EBTV business reporter C-10 is ready to report about economic situation in China.Hello，C-10.
【On-line broadcast reporting Stand-up at Spot】
C-10：Yes，MP.China's premier ruled out allowing a faster rise in its tightly controlled currency to cool surging inflation，saying the country has to consider the impact on Chinese companies and jobs.C-10，EBTV，Beijing.Back to you，studio.
【On-line broadcast reading in Studio】
MP：Many thanks，C-10.Now，let's contact our EBTV business correspondents from other places.
【On-line broadcast reporting Stand-up at Spot】
C-11：The European Central Bank held off buying government bonds last week for a second straight week，days before EU leaders agreed to a package of measures to fight the debt crisis.The purchases are intended to support troubled government bond markets and keep bond yields from rising out of control.Greece and Ireland have already needed bailouts and EU officials are trying to keep the troubles from spreading to other financially weak countries such as Portugal.C-11，EBTV News，FRANKFURT，Germany.
【On-line broadcast reporting Stand-up at Spot】
C-12：India's inflation quickened to an uncomfortable 8.3 percent in February，while solid growth in production and exports failed to stem the outflow of foreign portfolio investment in Asia's third largest economy.C-12，EBTV News，MUMBAI，India.
【On-line broadcast reporting Stand-up at Spot】
C-13：The last major eastern Libyan oil port firmly under rebel control is not expecting another crude tanker for a month，a senior oil official said，raising new questions whether the OPEC member was still exporting crude at all.C-13，EBTV News，TOBRUK，Libya.
【On-line broadcast reporting Stand-up at Spot】
C-14：Cuba's central bank is devaluing the country's two types of peso by about 8 percent in relation to the dollar and other foreign currencies，hoping the move will spur exports and local production as the government seeks to overhaul a moribund economy.C-14，EBTV News，HAVANA，Cuba.
【Studio Lead-out】
MP：Live News，Live Information.This is EBTV News with TTT from CUC，Beijing，the capital city of China.A round clock-rolling news service.Let's review the headlines of the latest Financial News around the world so far.
Now the headlines of the latest Financial News.
Hedge funds lead worst 2-day stock rout since'87.
Nasdaq nears rival bid for NYSE.
A look at economic developments around the globe.
That's all for the latest Financial News，my colleague WWW will bring you the latest Culture and Entertainment News gathered by EBTV New.I will see you soon.Now WWW，it's time for you both，please！
这部分节选的对“英语硬新闻”播读训练的稿件部分，主要是针对男、女播音员对驾驭“英语硬新闻”中的“财经新闻”的“播读”技能的部分。在这一部分里，虽然各人分摊的每条新闻内容并不长，但是是按照业界的标准来设计的。这样的长度，不仅可以形成有效的播读韵律，而且还可以形成受众在接受效果方面的视听交替效应，达到较佳的接受心理状态。
对于驾驭“英语硬新闻”中的“财经新闻”的播读过程里，影响新闻经过播音员处理后的播送效果之最为重要的因素，同样可以概括为气息（Breathing）、情绪（Mood）、意群（Sense group）、团队（Teamwork）四个方面。
（一）英语硬新闻之财经新闻播报气息
Breathing of Broadcast Hardnews in English［Financial News］
Long sentence does mean long breathing.Except for the lead in part of the copy，the first sentence one presentes could be an extremely long one in Financial News.For instance，there was one sentence consisting of 32 words free of coma，plus two Japanese names in one training copy.When the trainees were preparing，they were not carefully adding slashes to places necessary to mark inhaling obviously.But when the sentence came to the autocue，they would feel it was totally different from the one they just read on the paper script！It was separated into so many lines，and they could clearly felt themselves sweating with mind blanked in front of the numbers and columes.
There was no time for them to stop and tell which part hides their slashes，they might just take a deep breath and read it from beginning to the end without any inhaling.As they were finally able to breathe，they were really scared and unnerved，but at that very moment，they could feel as if they had sensed something.They just kept on announcing and after several“easier”sentences in terms of breathing，they could found out there's a sort of flow or rhythm that enabled them to pause properly.
And one more thing they could found about breathing earlier is the terrific power of“inhale by nose”.After tried for several times，either use nose or mouth to breath，waiting to see the difference through the video played later.And they could found that not only from the scene-breathing by nose seems much nicer，but also from the vocal effect.When they used mouth to breathe，air would flow out fast directly through mouth as soon as they began to read.On the contrary，using nose to inhale helped make their voices lower and the breath longer.
（二）英语硬新闻之财经新闻播报情绪
Mood of Broadcast Hardnews in English［Financial News］
As soon as hearing that their training session was the section of Finance News，the trainees'first response was“tragic”，for both their feelings and the financial market were still not matched yet.Considering the financial crisis，they thought the primary emotion should be serious and impartial yet a little bit concerned，while the detailed emotion should depend on the material.In fact，it was correct to hold this broadcast mood then.
At first，they should analyse the contents in order.The first three pieces of news the first anchor got were about‘the decrease in Nikkei’，“the utility's credit default”and“the dollar had touched a low”.For this part，the trainee was aware that the presenter shouldn't smile，and ought to stay in a calm，clear tone with a slight sense of severity for this piece.
Here the degree of severity must be precisely controlled.If the anchor showed over-tenseness，it would possibly cause panic in the society.The latter two pieces were about“an oncoming offer of a stock-trading powerhouse”and“the lift in Nasdaq share prices”.For this part，the anchor could be a little more relaxed with a mild smile.Well as the trainee had planned，he could never have imagined that he couldn't even control his emotion when he was in front of the camera.
（三）英语硬新闻之财经新闻播报意群
Sensegroup of Broadcast Hardnews in English［Financial News］
The part of the sense-group depends largely on“sense”when we present Finance News in English since this kind of news covers too many numbers and conditional analysis.When Finance News announcers or anchors felt that the very meaning ends，or turned to a descending or lift，they should stop then kept on.There might be some rules we can conclude，like one should pause after a simple clause，and when it comes to time and figures，one should pause to show emphasis.
However，it does not apply to every condition.Take one sentence for example，“...less than a yen from the record low of 79.75 yen touched in 1995 on trading platform.Here this clause is a little bit long，end there are 3 places to emphasize-yen，79.75，1995.That being so，the best way to announce it is to pause after“record”，“1995”.And all the pauses should not include inhaling.But it might be not so effective when it really comes to announcing，since you are left no time.
Thus，the best way to distinguish sense groups is to do more reading to foster“sense”.As we are speaking Chinese，seldom will we think about clause or pause，because we can feel the language flow instinctively.Similarly，if one could announce while understanding，the sense group will be clear and plain.
（四）英语硬新闻之财经新闻播报团队
Teamwork of Broadcast Hardnews in English［Financial News］
For the EBA trainees，we can really tell whether they were unfortunate or just lucky enough to experience every unexpected cooperative scenes.In particular，for the Finance News in English team.When it was one group's turn to announce the Finance News in English，the autocue did not work as they expected，so the announcer had to read the copy.But the problem was one of the announcers didn't have any paper scripts and all the scripts were in another announcer's hands.Being extremely worried by announcing on live，they couldn't think of anything but grasp the copy from the middle of the desk.As they watched the training video later，they learned that fact finally that every small action on camera could be magnified.
In fact，for avoiding this kind of embarrassing moment，the announcer without paper scripts could have talked about some extensive things about the financial phenomena during the day，and waited until the material was handed to him/her.When one was on line with the correspondent on-spot，she/he couldn't find her/his line to report.There was a blank for several seconds，and the announcer didn't know what to do，just asked，“Hello，XXX，are you ready？”Then again，several seconds'blank.And this moment，you should talk with the correspondent in a leisure tone about the finance.Anyway，just don't let the scene blank out.