目录
目 录
前 言
Chapter 1 An Overview of the Export Process 第一章 出口流程概述
1.1 Three Ways to Get Going开启出口的三种方式
1.2 Basic Process of Export出口基本流程
1.3 Two Stages of Export出口的两个步骤
1.4 Fulfilling an International Order履行国际订单
1.4.1 Acquiring Trade Leads获取销售线索
1.4.2 Obtaining License and Quotas获取许可证和配额
1.4.3 Inspection and Clearing the Customs检验和报关
1.4.4 Documentation and Presentation制单和交单
1.4.5 Shipping the Cargo发送货物
1.4.6 Collecting the Payment收取货款
1.4.7 Getting Tax Refund获得出口退税
1.5 Case Study：Your Routine Work案例研究：你的日常工作
Exercises练习
Chapter 2 International Market Research and Development 第二章 国际市场调研和开发
2.1 International Market Research国际市场调研
2.1.1 Goals of International Market Research国际市场调研的目标
2.1.2 Methods of International Market Research国际市场调研的方法
2.2 Watching for Export Risks注意出口风险
2.2.1 Political Risk政治风险
2.2.2 Legal Risk法律风险
2.2.3 Commercial and Credit Risk商业和信用风险
2.2.4 Cargo Risk货物风险
2.2.5 Foreign Exchange Risk外汇风险
2.3 Sourcing International Trade Leads寻找国际买家
2.3.1 Company Websites 企业网站
2.3.2 B2B Platforms B2B平台
2.3.3 Search Engines搜索引擎
2.3.4 Trade Associations行业协会
2.3.5 Yellow Pages黄页
2.3.6 Trade Fairs贸易博览会
2.3.7 Chinese Embassies and Foreign Embassies中国大使馆和外国大使馆
2.3.8 Social Media Platforms社交媒体平台
2.3.9 Customs Databases and Commercial Databases海关数据库和商业数据库
2.3.10 Other Sources of Trade Leads其他潜在客户信息渠道
2.4 Establishing Business Relations建立商业联系
Exercises练习
Chapter 3 Business Negotiations and Signing the Contract 第三章 商务磋商和签订合同
3.1 Contents and Forms of Business Negotiations商务磋商的内容和形式
3.2 General Procedures of Business Negotiations商务磋商的一般程序
3.2.1 Enquiry询盘（询价/邀请发盘）
3.2.2 Offer发盘（报盘/报价/要约）
3.2.3 Counter-Offer还盘（还价）
3.2.4 Acceptance接受
3.3 Signing Business Contract签订商业合同
Exercises练习
Chapter 4 Description of Commodities 第四章 产品描述
4.1 Measuring Quantities衡量数量
4.1.1 Measurement Systems in International Trade国际贸易中的度量衡制度
4.1.2 Methods for Calculating Weight 计算重量的方法
4.1.3 Quantity Tolerance数量公差
4.1.3.1 “More or less”clause数量溢短装条款
4.1.3.2 Quantity tolerance in UCP 600《跟单信用证统一惯例》中的数量公差条款
4.2 Measuring Quality衡量质量
4.2.1 Methods for Measuring Quality衡量质量的方法
4.2.1.1 Measuring quality by commodities per se通过商品本身衡量质量
4.2.1.2 Measuring quality by commodity descriptions通过商品描述衡量质量
4.2.2 Quality Tolerance质量公差
4.3 Packaging for Export出口包装
4.3.1 Packaging for Transportation运输包装
4.3.2 Packaging for Sales销售包装
4.3.3 Markings包装标记
Exercises练习
Chapter 5 International Commerce Terms and Export Prices and Earnings 第五章 国际商业条款及出口价格和利润
5.1 International Commerce Terms国际商业条款
5.1.1 Complexities of International Logistics国际物流的复杂性
5.1.2 Solutions by Incoterms 2020 Rules《2020通则》提供的解决方案
5.1.3 11 Incoterms 2020 Rules in Two Classes分成两类的11条《2020通则》术语
5.2 Incoterms 20.0 Rules in 4 Groups分成四组的《2020通则》术语
5.2.1 The “E”Group—EXW E组——工厂交货
5.2.2 The “F”Group—FCA，FAS，FOB F组——货交承运人、船边交货、船上交货
5.2.3 The “C”Group—CPT，CIP，CFR，CIF C组——运费付至、运费保费付至、成本加运费、成本加运费加保费
5.2.4 The “D”Group—DAP，DPU，DDP D组——所在地交货、卸货地交货、完税后交货
5.3 How to Use Incoterms 20.0 ？如何使用《2020通则》？
5.3.1 Make Reference of Incoterms Rules in Your Sales Contract在销售合同中引用贸易术语
5.3.2 Select the Appropriate Incoterms Rule选择适宜的贸易术语
5.3.3 Specify Your Place or Port as Precisely as Possible尽可能精准地描述地址或港口名称
5.3.4 Convert Between Incoterms Rules在贸易术语之间转换
5.3.4.1 Conversion转换
5.3.4.2 Insurance保险
5.3.4.3 Commission佣金
5.4 Export Costs，Prices and Earnings出口成本、价格和利润
5.4.1 Export Costs出口成本
5.4.1.1 Effective cost for procurement实际采购成本
5.4.1.2 The tax refund system for export出口退税制度
5.4.1.3 A trading company’s effective cost for procurement一家贸易公司的实际采购成本
5.4.1.4 A trading company’s total cost for export一家贸易公司的出口总成本
5.4.2 Export Prices出口价格
5.4.3 Export Earnings出口利润
Exercises练习
Chapter 6 International Cargo Transport 第六章 国际货物运输
6.1 Ocean Transport海上运输
6.1.1 Liner Shipping班轮运输
6.1.1.1 Liner vessel types班轮运输船型
6.1.1.2 Liner freight班轮运费
6.1.2 Charter Shipping租船运输
6.1.2.1 Types of charter shipping租船运输的类型
6.1.2.2 Charter freight租船运费
6.2 Air Transport航空运输
6.2.1 Advantages and Disadvantages优点和缺点
6.2.2 Types of Air Transport航空运输的种类
6.2.3 Air Freight航空运费
6.3 Land Transport陆路运输
6.3.1 Rail Transport铁路运输
6.3.2 Road Transport公路运输
6.4 Multi-Modal Transport多式联运
6.5 Container Transport集装箱运输
6.5.1 Container Sizes and Shipping Terminologies集装箱尺寸和运输术语
6.5.2 Classifications of Container Shipping集装箱运输方式分类
6.5.3 Container Freight Rates集装箱费率
Exercises练习
Chapter 7 Transport Documents 第七章 运输单据
7.1 Bill of Lading海运提单
7.1.1 What is a Bill of Lading？海运提单是什么？
7.1.2 How to Fill out a Bill of Lading？如何填写海运提单？
7.1.3 How Does a Bill of Lading Work？海运提单如何运作？
7.1.3.1 Issue a bill of lading签发提单
7.1.3.2 Avoid advanced & ante-dated bill of lading避免预签提单和倒签提单
7.1.3.3 Transfer a bill of lading转让提单
7.1.4 Types of B/Ls海运提单的种类
7.1.4.1 On-board & received-for-shipment bill of lading已装船提单和备运提单
7.1.4.2 Clean & unclean bill of lading清洁提单和不清洁提单
7.1.4.3 Order，straight and bearer bill of lading指示提单，记名提单和持有人提单
7.1.4.4 Liner bill of lading & charter party bill of lading班轮运输和租船合同提单
7.1.4.5 Freight prepaid & freight collect bill of lading运费预付提单和运费到付提单
7.1.4.6 Long form & short form bill of lading长式提单和短式提单
7.1.4.7 Stale bill of lading & telex/email-released bill of lading过期提单和电放提单
7.2 Other Transport Documents其他运输单据
7.2.1 Waybills and Consignment Notes运单和托运单
7.2.2 Sea Waybills海运单
7.2.3 Straight B/Ls and Waybills Compared记名提单和运单比较
7.3 Multi-Modal Bill of Lading & Through Bill of Lading多式联运提单和直达提单
Exercises练习
Chapter 8 International Cargo Transport Insurance 第八章 国际货物运输保险
8.1 Marine Cargo Transport Insurance海上货物运输保险
8.1.1 Risks，Losses and Expenses Covered所保风险、损失及费用的种类
8.1.1.1 Risks：marine perils and extraneous risks风险：海上风险和外来风险
8.1.1.2 Losses：total loss and partial loss全部损失和部分损失
8.1.1.3 Expenses：sue and labor expenses & salvage charges施救费用和救助费用
8.1.2 Insurance Coverage海险的主要种类
8.1.2.1 Basic coverage基本险
8.1.2.2 Additional coverage附加险
8.2 Insurance Under Other Modes of Transport其他运输方式下的保险
8.3 Institute Cargo Clauses 协会货物保险条款
8.4 Procedures in Purchasing Insurance投保的程序
8.4.1 Drafting Insurance Terms in the Contract起草合同中的保险条款
8.4.2 Calculating Insured Amount and Premium 计算投保金额和保费
8.4.3 Purchasing the Insurance购买保险
8.4.4 Warehouse to Warehouse Clause仓至仓条款
8.5 Procedures for Filing a Claim提出索赔的程序
8.6 Principles of Indemnification保险赔偿的原则
8.6.1 Principle of Indemnity赔偿原则
8.6.2 Principle of Good Faith诚信原则
8.6.3 Principle of Insurable Interest可保利益原则
Exercises练习
Chapter 9 Methods of Payment（1） 第九章 支付方式（1）
9.1 Cash in Advance and Open Account预付货款和赊账
9.1.1 Cash in Advance预付货款
9.1.2 Open Account赊账
9.1.3 Remittance as Instrument作为工具的汇款
9.2 Documentary Collection跟单托收
9.2.1 How Does a Documentary Collection Work？跟单托收如何进行？
9.2.2 Notes on Documentary Collection跟单托收注意事项
Exercises练习
Chapter 10 Instrument of Payment 第十章付款工具
10.1 Bill of Exchange汇票
10.1.1 Parties Involved当事人
10.1.2 Indispensable Elements要素
10.1.3 Major Acts主要票据行为
10.1.4 Classification of Bills of Exchange 汇票的分类
10.1.5 Payment by Bill of Exchange Under Documentary Collection跟单托收下通过汇票收款
10.1.6 Filling out a Bill of Exchange汇票的填写
10.2 Promissory Note本票
10.2.1 Parties Involved当事人
10.2.2 Indispensable Elements要素
10.2.3 Classification of Promissory Notes本票的分类
10.3 Cheque支票
10.3.1 Parties Involved当事人
10.3.2 Indispensable Elements要素
10.3.3 Classification of Cheques支票的分类
10.4 Bill of Exchange，Promissory Note and Cheque Compared汇票、本票和支票比较
Exercises练习
Chapter 11 Methods of Payment（2）—Letter of Credit 第十一章 支付方式（2）——信用证
11.1 An Introduction to Letter of Credit信用证简介
11.2 Definition in UCP 600《跟单信用证统一惯例》中的概念
11.3 Participants and Flowchart参与方和流程图
11.3.1 Basic Roles基本角色
11.3.2 Derivative Roles衍生角色
11.3.3 Flowchart of a Credit Transaction信用证交易的流程图
11.4 Characteristics of a Letter of Credit信用证的特征
11.5 Sample of a Letter of Credit 信用证样本
11.6 Exporter’s Tasks Under a Letter of Credit信用证下的出口商任务
11.6.1 Agreeing to Use a Letter of Credit for Payment同意使用信用证付款
11.6.2 Collecting the Letter of Credit from the Advising Bank从通知行处拿回信用证
11.6.3 Examining the Letter of Credit and Requiring Amendment审核和修改信用证
11.6.3.1 Recommended steps to examine a credit审核信用证的建议步骤
11.6.3.2 Notes on amendment to a credit修改信用证的注意事项
11.6.4 Shipping the Goods and Presenting Documents发货并提交单据
11.6.5 Obtaining Payment in One of Four Ways通过四种方式之一取得款项
11.6.5.1 “credit available by sight payment”通过即期付款取得款项
11.6.5.2 “credit available by deferred payment”通过延期付款取得款项
11.6.5.3 “credit available by acceptance”通过承兑取得款项
11.6.5.4 “credit available by negotiation”通过议付取得款项
11.7 Types of Letter of Credit信用证的类型
11.7.1 Sight，Deferred，Acceptance and Negotiation Letter of Credits即期付款信用证，延期付款信用证，承兑信用证，议付信用证
11.7.2 Confirmed and Unconfirmed Letters of Credit保兑和未保兑信用证
11.7.3 Transferable Letter of Credit可转让信用证
11.7.4 Back-to-Back Letter of Credit背对背信用证
11.7.5 Usance Letter of Credit Payable at Sight即期付款的远期信用证
11.7.6 Standby Letter of Credit备用信用证
11.7.7 Revolving Letter of Credit循环信用证
Exercises练习
Chapter 12 Inspection，Claim，Force Majeureand Dispute Resolution 第十二章 检验、索赔、不可抗力和争议解决
12.1 Inspection检验
12.2 Claim索赔
12.3 Force Majeure不可抗力
12.4 Dispute Resolution争议解决
12.4.1 Mediation调解
12.4.2 Arbitration仲裁
Exercises练习
Chapter 13 Documentation 第十三章 制单
13.1 Major Documents in the Export Process出口中的主要单证
13.1.1 Procedures of Export Revisited 出口流程回顾
13.1.2 Major Documents in the Export Process出口中的主要单据
13.1.2.1 Contract合同
13.1.2.2 Advice of a letter of credit and a letter of credit信用证通知书和信用证
13.1.2.3 Commercial invoice商业发票
13.1.2.4 Proforma invoice形式发票
13.1.2.5 Customs invoice海关发票
13.1.2.6 Packing list装箱单
13.1.2.7 Application form for inspection and certificates of inspection检验申请和检验证书
13.1.2.8 Certificate of Origin and GSP FORM A一般原产地证和普惠制产地证
13.1.2.9 Application for cargo insurance and insurance policy投保单和保险单
13.1.2.10 Customs clearance form for export出口货物报关单
13.1.2.11 Instruction for shipment and bill of lading托运单和提单
13.1.2.12 Shipping advice装船通知
13.1.2.13 Beneficiary certification受益人证明
13.1.2.14 Bill of exchange汇票
13.2 Notes on Documentation制单中的注意事项
Exercises练习
Chapter 14 An Overview of the Import Process 第十四章 进口流程概述
14.1 Overview 概述
14.2 The Import Process 进口流程
14.2.1 Opening the L/C开立信用证
14.2.2 Arranging for Shipment办理运输
14.2.3 Purchasing Insurance购买保险
14.2.4 Making Payment付款赎单
14.2.5 Clearing Customs for Import进口清关
14.2.6 Inspecting the Cargo进口检验
14.2.7 Claim索赔
Exercises练习
Chapter 15 Cross-Border E-Commerce 第十五章 跨境电商
15.1 Overview概述
15.1.1 Development of Cross-Border E-Commerce in China跨境电商在中国的发展历程
15.1.2 Features of Cross-Border E-Commerce in China中国跨境电商的特征
15.2 Cross-Border E-Commerce for Import进口跨境电商
15.2.1 Business Models商业模式
15.2.2 Logistics and Customs Clearance物流和清关
15.2.3 Return and Replacement退换货
15.3 Cross-Border E-Commerce for Export出口跨境电商
15.3.1 Choose the Right Platform选择恰当的平台
15.3.2 Choose the Right Product选择恰当的产品
15.3.3 Price Your Product Properly合理制定价格
15.3.4 Operate Your Online Store经营你的线上店铺
15.3.5 Offer Flexible Payment Options提供灵活的支付方式
15.3.6 Make International Delivery发送货物
15.4 Conclusion结论
Exercises练习
附录1：国际贸易相关机构
一、贸易主管机关
二、相关政府机构
三、相关地方机构
四、相关民间机构
附录2：国际贸易法律法规、惯例和公约
参考文献