15.3.5 Offer Flexible Payment Options提供灵活的支付方式

15.3.5 Offer Flexible Payment Options提供灵活的支付方式

Different from B2B orders,most B2C orders for CBEC are in small amount with high frequency,so that online payment becomes top choice,which further leads to the flourishing of a wide range of small-amount payment methods or tools,including but not limited to credit card,debit card,third-party payment,bank transfer,e-check,e-wallet,gift card,and even bitcoin and cash,among which third-party payment is the most preferred option by both businesses and customers,such as PayPal,Alipay,Escrow(an international version of Alipay),Payoneer and PingPong,which are followed by credit card,such as Visa,MasterCard and American Express.Third-party payment service like Escrow is a financial and legal agreement designed to protect both buyer and seller in a transaction.For a fee,Escrow holds payment until both parties fulfill their responsibilities in the transaction.With an Escrow payment,the seller receives the funds only when the buyer has received and accepted the products and/or services that are part of the transaction.However,the seller knows they will receive payment because Escrow.com is holding the funds on his/her behalf.

As a CBEC seller,you should be aware of the payment options supported by the platform and consider local preferences for payment.As most CBEC platforms expand worldwide,they normally support both mainstream and localized payment methods.It will surely drive sales if you offer your customers the most favored method available on the platform and also diversify the payment options to accommodate varied needs.For instance,though PayPal and Visa dominate the online payment market in Europe with market share of 72% and 54%respectively,iDeal,a similar service to China UnionPay,is the most widely used method in Netherlands,with 82% market share in the country.Clearly,offering this option is a must if you target the Netherlands market.