2.3.10 Other Sources of Trade Leads其他潜在客户信息渠道
Information about trade leads can also be obtained from the following sources:
♦Websites of inspection institutions—some of them post names of their clients on their websites;
♦Forums of import and export such as FOB Business Forum at“https://bbs.fobshanghai.com/”and many regional forums home and abroad;
♦Books,magazines or journals—news or advertisement therein might either be a direct source of business intelligence or spark your interest in a particular field;
♦Referrals from business partners—this is more reliable;
♦Competitors—finding out what and how your competitors are doing may give you inspirations.However,I would not suggest you compete with domestic peer companies.
This list definitely cannot exhaust all the techniques for international market development.No matter which strategy or technique you apply for sourcing trade leads,you need always be creative and persistent.The export sector is increasingly competitive.When you have no direct control in production,as in the case of a trading company,information is critical.A prominent feature of this era is that information creates wealth.So,to obtain an edge over your rivals,you must keep improving your information literacy and temper your skills.