Exercises练习

Exercises练习

I.True or False

1.Cross-border e-commerce is a good way for every product to go global.( )

2.Most international buyers use PayPal or Alipay for cross-border e-commerce.( )

3.Overseas warehouse is applicable for every product for export through cross-border e-commerce.( )

4.Lazada and Shopee are popular platforms for South East Asian countries.( )

5.Some cross-border e-commerce platforms acquire traffic and sales through livestreaming,such as TikTok Shop.( )

6.Managing customer review of your online store requires you to achieve enough sales and positive reviews to your store.( )

7.Analyzing data about your online store is mostly done manually and very exhausting.( )

8.When you conduct social media marketing,posting engaging content is critical.( )

9.Online marketing campaign can be conducted both on and outside a platform for cross-border e-commerce.( )

10.When you buy foreign products from online,your order is probably fulfilled in one of the following ways:directly mailed to you,mailed from a bonded warehouse located in China,or directly sold to you with duty paid.( )

II.Multiple Choice Questions

1.Which one of the following mainly adopts a buyer model for cross-border e-import?( )

[A]Ymatou.com.

[B]Jd.hk.

[C]Xiaohongshu.

[D]Tmall.hk.

2.Which one of the following platforms mainly adopts a self-running model for cross-border e-import?( )

[A]Ymatou.com.

[B]Tmall.hk.

[C]Jd.hk.

[D]Kaola.com.

3.Which one of the following platforms for cross-border e-import acquires traffic and sales through shared contents of social media influencers and online word of mouth?( )

[A]Ymatou.com.

[B]Tmall.hk.

[C]Xiaohongshu.

[D]TikTok Shop.

4.Which one of the following platforms for cross-border e-import offers shopping guide and rebates to customers?( )

[A]Mia.com.

[B]55haitao.com.

[C]Xiaohongshu.

[D]Tmall.hk.

5.Under which model is return and replacement most difficult for cross-border e-import?( )

[A]The direct sale model.

[B]The bonded warehouse model.

[C]The transshipment model.

[D]The direct sale with duty paid model.

6.Which of the following factor(s)should be considered when you run a cross-border e-business?( )*

[A]Product.

[B]Price.

[C]Promotion.

[D]Place.

7.Which one of the following is the correct order of preferred payment services for cross-border e-commerce by most European buyers?( )

[A]Visa,PayPal,Mastercard.

[B]PayPal,Alipay,Visa.

[C]PayPal,Visa,Mastercard.

[D]PayPal,Visa,Alipay.

8.Which of the following factor(s)influence(s)how much you price your product online?( )*

[A]Your pricing goal.

[B]Your target market.

[C]Your cost.

[D]Your competitors’ prices.

9.According to the textbook,which of the following online platforms are preferred by Russia and Brazil customers respectively?( )

[A]Ebay and Amazon.

[B]Ebay and Alibaba.

[C]Amazon and AliExpress.

[D]AliExpress and AliExpress.

10.If you do not consider overseas warehouse,what logistics option(s)do you have for cross-border e-export?( )*

[A]Postal package service.

[B]Foreign couriers.

[C]Domestic couriers.

[D]Special line logistics.

III.Case Study

1.Log onto the listed platforms for cross-border e-commerce,find out which one you like,clip a web page and talk about why.

2.Select one product and compare it across the platforms and comment on your findings.