Exercises练习
I.True or False
1.Cross-border e-commerce is a good way for every product to go global.( )
2.Most international buyers use PayPal or Alipay for cross-border e-commerce.( )
3.Overseas warehouse is applicable for every product for export through cross-border e-commerce.( )
4.Lazada and Shopee are popular platforms for South East Asian countries.( )
5.Some cross-border e-commerce platforms acquire traffic and sales through livestreaming,such as TikTok Shop.( )
6.Managing customer review of your online store requires you to achieve enough sales and positive reviews to your store.( )
7.Analyzing data about your online store is mostly done manually and very exhausting.( )
8.When you conduct social media marketing,posting engaging content is critical.( )
9.Online marketing campaign can be conducted both on and outside a platform for cross-border e-commerce.( )
10.When you buy foreign products from online,your order is probably fulfilled in one of the following ways:directly mailed to you,mailed from a bonded warehouse located in China,or directly sold to you with duty paid.( )
II.Multiple Choice Questions
1.Which one of the following mainly adopts a buyer model for cross-border e-import?( )
[A]Ymatou.com.
[B]Jd.hk.
[C]Xiaohongshu.
[D]Tmall.hk.
2.Which one of the following platforms mainly adopts a self-running model for cross-border e-import?( )
[A]Ymatou.com.
[B]Tmall.hk.
[C]Jd.hk.
[D]Kaola.com.
3.Which one of the following platforms for cross-border e-import acquires traffic and sales through shared contents of social media influencers and online word of mouth?( )
[A]Ymatou.com.
[B]Tmall.hk.
[C]Xiaohongshu.
[D]TikTok Shop.
4.Which one of the following platforms for cross-border e-import offers shopping guide and rebates to customers?( )
[A]Mia.com.
[B]55haitao.com.
[C]Xiaohongshu.
[D]Tmall.hk.
5.Under which model is return and replacement most difficult for cross-border e-import?( )
[A]The direct sale model.
[B]The bonded warehouse model.
[C]The transshipment model.
[D]The direct sale with duty paid model.
6.Which of the following factor(s)should be considered when you run a cross-border e-business?( )*
[A]Product.
[B]Price.
[C]Promotion.
[D]Place.
7.Which one of the following is the correct order of preferred payment services for cross-border e-commerce by most European buyers?( )
[A]Visa,PayPal,Mastercard.
[B]PayPal,Alipay,Visa.
[C]PayPal,Visa,Mastercard.
[D]PayPal,Visa,Alipay.
8.Which of the following factor(s)influence(s)how much you price your product online?( )*
[A]Your pricing goal.
[B]Your target market.
[C]Your cost.
[D]Your competitors’ prices.
9.According to the textbook,which of the following online platforms are preferred by Russia and Brazil customers respectively?( )
[A]Ebay and Amazon.
[B]Ebay and Alibaba.
[C]Amazon and AliExpress.
[D]AliExpress and AliExpress.
10.If you do not consider overseas warehouse,what logistics option(s)do you have for cross-border e-export?( )*
[A]Postal package service.
[B]Foreign couriers.
[C]Domestic couriers.
[D]Special line logistics.
III.Case Study
1.Log onto the listed platforms for cross-border e-commerce,find out which one you like,clip a web page and talk about why.
2.Select one product and compare it across the platforms and comment on your findings.