3.2　Market Model

In addition to the government support model,the financial support for industrial heritage protection and innovative utilization includes direct financing and indirect financing.Direct financing(i.e.equity financing)refers to an enterprise's IPO,which raises funds through listing and issuing rights.Indirect financing(i.e.debt financing)refers to obtaining funds through loans,bonds,venture capital,private equity funds and financial leases of banks and non-bank financial institutions.(https://www.daowen.com)

In the indirect financing model,banks adopt different loan methods according to different situations by establishing a special credit declaration system.When the industrial heritage develops into a tourist spot,the bank can pledge the ticket income of the tourist spot and grant loans to the industrial heritage tourist spot.For enterprises with long recovery period of accounts in industrial heritage projects,banks can pledge the accounts receivable of enterprises and handle factoring business for them.For enterprises with stable income in industrial heritage projects,banks can use bank credit as guarantee,sell relevant financial products to the society,and help enterprises raise the required funds.In addition,some tourism enterprises have strong periodicity and seasonality,and therefore banks can provide flexible loan business to save financial costs.