内容提要

本书从顾客感知价值出发，以客房收益管理为重点，介绍酒店收益管理的起源、重要概念、核心观点、理论基础和方法体系。

本书共9章，主要内容包括酒店收益管理概述、酒店产品战略定价、酒店产品差别定价、酒店市场细分与需求预测、客房定价与库存管理、客房预订与渠道管理、客房收益管理的评估、餐厅和会议收益管理，以及酒店收益管理组织实施。

本书编者力求以通俗易懂的语言和大量示例、案例，兼顾理论与实践两方面的需求，为酒店管理专业本科生提供一本明白晓畅、易学易用的教科书。

Based on customer perceived value，focusing on room revenue management，this book introduces the origin，key concepts，core viewpoints，theoretical basis and method system of hotel revenue management.This book consists of 9 chapters，the main contents include：overview of hotel revenue management，strategic pricing and differential pricing of hotel products，market segmentation and demand forecast，room pricing and inventory management，room booking and channel management，evaluation of room revenue management，restaurant and conference revenue management，and the organization and implementation of hotel revenue management.Authors of this book strives to provide a clear and easy-to-use textbook for undergraduates majoring in hotel management with easy-to-understand language and lots of examples and cases，taking into account the needs of theory and practice.