Anaphora

One of the more interesting rhetorical devices Beazley uses is the anaphora technique，though he uses this technique in a rather different sense than classic rhetoric.In classic speech，the anaphora technique is only used within a paragraph.In Beazley's case，however，he employs the repetition of phrases throughout his whole speech.For instance，he repeats the contrite utterance“we have listened to those voices，and we have learned”10 times in his speech.In this way，Beazley attempts to project the image of a“born again”Labor Party which has learned from the mistakes of the past and disassociated itself with the mistakes of the previous Labor Party that had lost the 1996 federal election.

By repeatedly using the same utterances，Beazley seeks to enhance the positive impact of his speech，and at the same time to attenuate the negative effect of the old Labor Party image：

·　We got out there and we listened.We listened and we learned.

·　The Labor Party has listened to the millions in our community.

·　We have listened to those voices，and we have learned.

·　We got out there and we listened.

·　We listened and we learned.

·　We listened and we learned.And what we have learned...