Contrasting expressions

In numerous cases，both Howard and Beazley extensively use contrasting expressions to disparage their opponents and elevate themselves.The use of contrasting expressions is a technique used to retrieve information from the collective memories of the audience for the benefit of the speaker.The following passage from Beazley's speech provides us with an excellent example of the way in which contrasting expressions are used for political gain.

Labor's plan is for an Australia where children get the best education we can give them，and the best opportunities to get the skills they need to enjoy secure employment for life；John Howard has a plan to tax textbooks.Labor has a plan to make our health system stronger and look after all Australians when they are sick，no matter how wealthy or poor；John Howard has a plan to tax aspirin.Labor has a plan to reinvest the profits of our most successful public asset，Telstra，in building a stronger nation for the future；John Howard just wants to sell it.Labor has a plan to deliver tax relief directly to those who need it，and reward them for hard work；John Howard may have a plan to cut business taxes，but he's going to make families pay for it.And Labor's plan will deliver jobs for Australians without work，and greater job security for those in work；John Howard has a plan to tax employment services.